Thursday, 30 June 2011
Viral mash-up videos are everywhere
but let's not forget one of the greats
The ability to produce these videos well should not be underestimated. These guys spend hours and hours it seems traulling through footage of shows, precision editing the music, video and sound with amazing comic accuracy. They're now becoming music videos promoting musicians, rather than bedroom editors locked away in darkness mastering the art of making people look silly with their own words.
It's also an extreme example of how powerful editing is, think about the way in which X-Factor/BGT auditions are edited to make you hate or love an act. A hell of a lot of people can't tell that a shot of the crowd cheering or standing up was from another performance or the sound of booing is added in or enhanced. Maybe these renegade editors should get a hold of some of these reality shows and have some fun there too.
Monday, 6 June 2011
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